Corporate logos specify the metaphor to BRANDS ARE PEOPLE, revealing what allegedly inalterable traits are ascribed to such a metaphorical human being.

司标志指定了 BRANDS ARE PEOPLE 的隐喻，揭示了这样一个隐喻性的人被赋予了哪些据称变的特征。

The stylized picture of a DNA helix next to the company name here instantiates the BRANDS ARE LIVING ORGANISMS metaphor and represents a company's values as an inherent and inalterable quality.

这里司名称旁边的 DNA 式化图片实例化了 BRANDS ARE LIVING ORGANISMS 的隐喻， 并将司的价值观代表为一种内在的、变的品质。

The juxtaposition of present perfect and future tense points toward the inalterable nature of what is understood to be the brand's " core" and thus foregrounds this particular semantic component of the metaphor.

现在完成时和将来时态的并置指向了被理解为品牌“核心” 的变的本质， 从而突出了隐喻的这一特定语义成分。