Box-ticking is greenwashing, and greenwashing is dangerous.

形式主义做法是“漂绿”而已，伪装“绿色”形象是危险。

Some observers detect a whiff of greenwashing.

而一些观察人士察觉到了一丝“漂绿(一个组织展现出来表面或不诚恳关注环境表现)”味道。

So why do people criticize greenwashing?

那么，为什么人们批评“洗绿”呢？

So who is policing greenwashing companies?

那么，谁在监管洗绿公司呢？

And 'greenwashing' is the word we're looking at.

" 而" 洗绿" 就是我们今天要讲词。

Greta Thunberg to skip 'greenwashing' COP27 climate summit in Egypt.

格蕾塔·通伯格将不参加在埃及举行‘洗绿’ COP27 气候峰。

And the headline uses the adjective 'greenwashing'.

标题使用了形容词“洗绿”。

The best way to describe it is maybe to refer to the word " greenwashing."

描述它最好方式可能是用“绿色清洗”这个词。

We have 'landmark', 'greenwashing' and 'warning shots'.

我们有“里程碑”、“洗绿”和“鸣枪警告”。

Such embellishment is known as greenwashing, and is a growing problem in the ESG industry.

这种美化被称为漂绿，在ESG行业中是一个益严重问题。

People should be aware that sometimes what is called 'ecotourism' may actually be 'greenwashing'.

人们应该意识到有时候所谓“生态旅游”实际是“伪环保”。

Greenwashing describes attempts by a business to seem more environmentally friendly than they really are.

“漂绿”指是企业试图让自己起来比实际情况更环保。

I actually believe that the word " Greenland" is the first example of greenwashing in this world.

我相信“格陵兰岛”这个词就是全世界首个漂绿例子。

The cynicism of the asset managers and bankers was exposed as regulators cracked down on " greenwashing" .

在监管机构打击“漂绿”行为时，资产管理公司和银行家犬儒主义暴露了出来。

That's now broadened hugely, and there's great concern about greenwashing so who's jumping on the bandwagon?

现在这个范围已经大大扩大，而且人们对“漂绿”有很大担忧，那么是谁在跟风？

'Greenwashing' — companies say it's environmentally friendly, but is it really?

“洗绿”——公司说它很环保，但它真环保吗？

Right, so, in this headline, we see that Greta Thunberg thinks that COP27 is an example of greenwashing.

对，所以，在这个标题中，我们到格蕾塔·通伯格认为 COP27 是一场洗绿大。

When you buy from a company that is engaging in greenwashing practices, you are encouraging that behavior to continue.

当你从一家从事“洗绿”行为公司购买产品时，你就是在鼓励这种行为继续下去。

That means she's not going to attend because she thinks it's an example of greenwashing.

这意味着她不参加，因为她认为这次大是一场洗绿议。

Here's how a lack of transparency with consumers, long timelines, and weak environmental goals can all be signals of greenwashing.

接下来我们便来，对消费者缺乏透明度、时间周期长、环境目标薄弱都是何以成为“洗绿”信号。